Get the Free Church Social Media Guide

Whether you're just getting started or looking to refine your existing strategy, our comprehensive Church Social Media Guide meets you where you are. Novices will find step-by-step instructions for setting up accounts and creating first posts, while experienced users can dive into advanced analytics, audience targeting, and content optimization techniques.

What You'll Learn

• Platform-specific strategies for Facebook, Instagram, and more
• Content planning templates to simplify your posting schedule
• Engagement techniques to build meaningful connections with your community
• Time-saving workflows to maintain consistency without burnout

Why It Matters

Effective social media presence helps your church:

• Reach new community members
• Keep your congregation informed and connected
• Share your message beyond Sunday services
• Build relationships with minimal time investment

2025 Update: This guide includes the latest best practices and platform changes to keep your strategy current and effective.

Download Your Free Guide →

Set 4 Favorite Templates

Template favorites allow you to customize and optimize Post Sunday's automatic content creation.

When you favorite templates, Post Sunday will prioritize them when automatically creating content, helping you maintain consistency and save time.

How to Favorite Templates

1. Open the clip editor for videos, images, or thumbnails
2. Locate the template you want to favorite
3. Click the heart icon on the template to favorite it

Benefits of Using Template Favorites

Optimize for Your Camera Setup

If your church's camera setup works better with specific frame sizes (wide or narrow), favorite these templates to ensure your content always fits perfectly. This reduces the need for manual adjustments after clips are created.

Streamline Audio-Only Content

For sermon-only exports or podcasts, favorite the no-video templates to ensure Post Sunday automatically selects the most appropriate templates for your audio content.

Prioritize Custom Templates

When you've created or customized templates for your church, favoriting them ensures they'll be used first when generating new content. This helps maintain your church's unique branding across all content.

Handle On-Screen Graphics

Some templates are more effective at handling on-screen graphics from your original video. By favoriting these templates, you can ensure cleaner, more professional-looking content that properly displays or covers existing graphics.

Best Practices

• Review your existing content to identify which templates consistently work best with your setup
• Start by favoriting 4 templates that align with your needs
• Regularly evaluate your favorited templates and adjust as your needs change
• Consider favoriting a mix of templates to handle different content scenarios (e.g., both video and audio-only content)

Tips for Success

• Test different templates with your actual content before favoriting them
• Remember you can always unfavorite templates if they no longer suit your needs
• Share your favorite template selections with your team to maintain consistency
• Use template favorites in combination with other Post Sunday features for the most efficient workflow

Set Sermon Timestamps

Why Set Timestamps?

When uploading a new sermon, specifying the exact start and end times of the spoken portion (sermon, homily, etc.) provides several important benefits:

• Faster Processing: Trimmed content processes 2-3 times faster than full recordings
• Focused YouTube Exports: Your YouTube videos will contain only the relevant content
• Optimized Podcasts: Your podcast audio will automatically be trimmed to the sermon portion

Tip: Select timestamps that include a brief buffer (2-3 seconds) before and after the sermon

How to Set Timestamps

1. While creating a new sermon, locate and click the "Adjust start/end time" button:

   

2. Enter timestamps in the HH:MM:SS format (hours:minutes:seconds):

   • Start Time (required): The exact timestamp when the sermon begins
   • End Time (optional): The timestamp when the sermon concludes

   

Example: In the image above, the sermon will be processed from 22 minutes and 13 seconds (00:22:13) to 1 hour, 3 minutes, and 2 seconds (01:03:02).

Tip: If you leave the end time blank, the system will process the recording to its conclusion

Link Your Church's Facebook Page

Why Link Facebook?

Connecting your church's Facebook Page to Post Sunday allows you to:

• Post without having to download first: No more downloading and uploading—just click "Post" and you're done
• Schedule in Advance: Plan your week and let Post Sunday handle the timing

Tip: Linking your page only takes a few seconds and makes posting a snap

How to Link Facebook

1. In Post Sunday, go to the Settings tab from the left-hand sidebar:

2. Click the Link Facebook button:

   

3. Log in with a Facebook account that has permission to manage your church's Facebook Page.

4. Follow the prompts to grant Post Sunday access and choose the Page you'd like to connect.

Note: You must use a Facebook account that can manage your church's Page. If you're not sure whether you have the right permissions, check under Facebook's Page Roles settings.

Once linked, you'll be able to post or schedule videos and images directly from your Post Sunday dashboard, no downloads required.

Invite Your Team

Inviting teammates to your team is quick and easy. Follow these simple steps to get everyone set up and collaborating in no time.

1. Click on Settings on the left sidebar.
2. Go to the Team tab.
3. In the sidebar, select Members
4. Click the Invite button and enter your teammate's email address

Your teammates will receive an email invitation to create an account and will automatically be added to your team once they accept.

A Simple Weekly Posting Schedule

How to Keep Your Church Active on Facebook

Not sure how often to post or what to share? Here's a simple schedule that many churches are using with great results.

You'll post:

• 3 Video Clips
• 2 Images
• 1 Text Post

It sounds like a lot, but with Post Sunday, you can create and schedule all of it in under 13 minutes.

Step-by-Step Weekly Schedule

Follow this plan to keep your church's social media active and engaging:

1. Monday – Post a sermon reel that captures the main message or most powerful moment
2. Tuesday – Share an encouraging quote image generated from your sermon
3. Wednesday – Upload a short clip with a personal or emotional moment that people can relate to
4. Thursday – Post a text-only discussion question pulled from your small group guide to spark engagement
5. Friday – End the week with another strong reel from the sermon to reinforce the message

Pro Tip: Use Post Sunday's scheduling feature to set all of these up in one sitting—you don't need to log in every day. What churches are saying: "Our engagement on social media went up 40% after two weeks of using Post Sunday!"

This weekly rhythm helps reinforce your message and keeps your congregation connected throughout the week.

Get Feedback from Your Team

Why Use the Feedback Feature?

Post Sunday makes it easy for pastors, team leads, or other decision-makers to quickly review clips and give feedback—without slowing down your workflow.

You can give each post a simple thumbs up or thumbs down, and even leave a comment to explain why. This helps your team know which clips are ready to use and which ones might need a tweak.

Tip: After someone gives feedback, Post Sunday automatically emails your team about 10 minutes later with the updates—so everyone stays in the loop.

How to Use It

1. Navigate to your sermon clips in Post Sunday
2. Click the thumbs up 👍 or thumbs down 👎 under each clip
3. (Optional) Leave a quick comment to share what you like—or what you'd change

That's it! The rest happens automatically.

Common Use Cases

• Pastors who want to sign off on posts before they go out
• Creative team leads giving quick approvals or notes
• Social media volunteers looking for clarity on what to publish

Real-World Example: "I love that I can review the clips on Monday morning, leave feedback, and by lunch my team already knows which ones to post. Huge time-saver!"

This feature helps keep your team aligned, speeds up review cycles, and makes sure the right content goes out at the right time.